Skip to content

About Us

Pets have always been a joy for Haley Elmhorst. As an anxious 12-year-old with Tourette Syndrome, she recalls, "Rabbits were my escape. I could be myself around them." Finding too little advice online, she began to share videos on YouTube with her own tips for bunny care and feeding.



"People who own dogs and cats know the basics, but rabbits are so misunderstood," Haley says. Soon her YouTube Channel, 101Rabbits™, had hundreds and then hundreds of thousands of followers and now nearly 36 million views.

Years later, when an adult diagnosis of postural orthostatic tachycardia syndrome (POTS) limited her mobility and job options, Haley decided to open an online store dedicated to selling safe and healthy pet products.

Here at 101Pets, we are still a very small company (Haley is still our only full-time employee). But we are dedicated to only selling safe, healthy and enriching products for pet owners. There are a lot of products out there available that we could be selling. If you look at the big box pet stores (see our review), they have a lot of products that are extremely unhealthy, made with artificial dyes, or unhealthy food ingredients. You won't find those products here. Our mission has always been the same:

101Pets™️ exists to promote healthy and happy pet care. We offer healthy and enriching products for pet owners.

We take you pet's health, comfort and enrichment needs, along with functional needs like cleaning into consideration when we hand-select any product for our shop.

In the News

101Pets has attracted media coverage in recent days. 

101Rabbits And Counting: Apr.08.2022 Youtube posted a store about Haley's first store, 101Rabbits, on their official blog. https://blog.youtube/creator-and-artist-stories/101rabbits-and-counting/

YouTube 2020 Impact Report: We are thrilled to be a part of the growing creator economy on YouTube. Just this past week, Oxford Economics recognized 101Rabbits as part of this ecosystem of creators and followers in their 2021 economic impact report. If you are interested in the report, you can download for yourself at yt.be/impact. See if you can find Haley and Sterling on the front page.

You Know You're From (WSAW, Wausau Channel 7 News Segment): You know you're from Stevens Point - WSAW News

You Know You're From

Our Staff

Our staff includes Haley, our founder, as well as Andy, Rebecca, and Jaci. We want the very best for you and your rabbits. We stand behind every purchase and every product and will make it right if you have any problems.

Our Pets

Pictures coming soon...